Classy phone maker Vertu worked closely with Ferrari’s design team to develop the Vertu Ascent Ferrari 1947 Limited Edition phone. In fact, just 1947 pieces of this particular model will ever be made. Each of the phones are numbered from 1 to 1947.
Kicking off the celebrations was Mr Ranjit WijedasaVertu’s Regional Sales & Operations Director South East Asia Pacific, who unveiled the new Limited Edition Vertu phone through a powerful laser display. He said, “Vertu celebrates the 60th anniversary of India’s Independence and is proud to donate the proceeds of the auction of the one-and-only Vertu Ascent Ferrari Limited Edition piece numbered 60/1947 on this occasion.”
Then, director Karan Johar and Maureen Wadia took the main stage. The proceedings from the sale of these limited edition Vertu India phones will be donated to the Wadia Children’s Hospital, a cause supported by Karan Johar, Mrs. Wadia and Vertu.
The Vertu Ascent Ferrari 1947 Limited Edition mobile phone has an equally amazing design when compared to Ferrari’s cars. The Vertu handset uses hand-polished titanium for the chassis and even draws inspiration from Ferrari GT cars.
Yes, as you might have guessed the Vertu Ascent Ferrari 1947 mobile phone is incased in Ferrari’s trademark colors, as the phone is encased iin black and red Ferrari leather with black laquer stripes running at the sides.
The Vertu Ascent Ferrari 1947 phone also has a bezel nose on the front that features the famed Ferrari Prancing Horse. On the rear back plate, there is a scaled down iconic Ferrari brake pedal that has been crafted from high-graded aluminum.
The Vertu Ascent Ferrari 19476 Limited Edition mobile phone has been handcrafted in the UK with the same precision and attention to detail given when assembling a Ferrari.
The Vertu phone also features 4 hours of talk time, with up to 270 hours standby, Bluetooth support, large memory capacity that can store up to 1000 ocntacts, 900 calendar notes and 100 SMSes.
Besides, the Vertu Ascent Ferrari 1947 phone also features a high-resolution sapphire crystal screen, stainless steel keys and jeweled bearings.
The main reason behind individually serializing the phone from numbers 1 to 1947 is to pay homage to the very year when the first car to bear the Prancing Horse marque was built by the founder Enzo Ferrari.
In case you are thinking about getting yourselves one of these phones, then you better think again, or you had better be a great Ferrari fan. Since only 1947 phones were manufactured, all of them are being auctioned at a price of Rs.3,89,000. Interestingly, the top bidder for this phone was Dheeraj Group’s Sunny Diwan who paid a whopping Rs.13.5 lakhs. Other bidders included Bollywood star Jackie Shroff and Sanjay Ghadvi.
Well, it certainly seems to be a grand coincidence of sorts as India too won its Independence in the same very year 1947!
Karan Johar most appropriately summed this occasion up by saying, “The handset was brought in to India this year especially to celebrate the diamond anniversary of India and the Ferrari.”
SOURCE:techshout.com
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