Microsoft sells a Million Zunes

Hey, looks like Robbie Bach's powers of prognostication aren't so far off. Microsoft did indeed make their goal of selling a million Zunes by the end of June, getting 1.2 million of them out the door since their November launch.

Of course, even before the announcement cynics were all over the statistic, saying that the one million figure only counts Zunes shipped to retailers, not those actually in the hand of consumers. Which is true, but it doesn't matter -- every company does this. So long as we're all using the same metrics, everything's cool, right?


Well, no. Those same cynics will then argue that Microsoft has flooded the retail channels, probably through some kind of strong-arm tactics, bribery or mind control. To which I answer: Enough already. One million Zunes in seven months was a lame target to begin with (more charitable term: "modest") for a purported "iPod killer"; it's as if Microsoft already knew their product was, at best, so-so -- which is ridiculous for a company with Microsoft's resources.

They have their work cut out for them. Let them enjoy their moment.


source:pcworld.com